Sample Short-Form Business Plan

SAMPLE SHORT-FORM BUSINESS PLAN

900 Remington Road

Philadelphia, PA

Phone: (215) 976-4000 Fax: (215) 976-4001
E-mail: mpeterson@aol.com WebSite: www.ppi.com

Picture Perfect, Inc. (the "Company") was founded by an experienced management team to develop and market new types of consumer products in the picture frame, photography products and photo album markets. The Company has applied for patents on several of its new innovative products.

The picture frame, photography products and photo album markets have annual sales in excess of $15 billion, expected to grow to $20 billion by 2001. The picture frame industry is dominated by three large players (Burnes, Fetco and Carr) and smaller niche players (Malden, Advent). Photo albums are made and distributed by many of the same companies. Large retail chains as well as specialty boutique stores are the primary purchasers of picture frame and photo albums.

The photography products industry consists of numerous companies large and small (Kodak, Fuji, Arrelle). The Company, however, will be focussing on photography products for general consumer orientation (as opposed to professional photographers).

The Company plans to develop and market comprehensive innovative product lines to intelligently compete in all three areas, with the goal of obtaining significant and profitable market share.

The Company was formed in August 1997 by four individuals with significant experience and contacts in the various relevant industries. Since that time, the Company has (1) designed four new picture frame products, (2) designed two new photo album products, (3) lined up several distributors, (4) made product demonstrations to Macy’s, Nordstroms, Wal-Mart, JC Penney, and other major retailers, and (5) implemented manufacturing contracts.

The Company’s products are intended to be innovative and interesting. The Company has designed a new series of frames, the DateFrame™ picture frames, which incorporate a feature that displays the date when the picture was taken on a built-in mechanism in the frame. The Company has a patent pending on this product line. The Company has also designed picture frames and photo albums, samples of which are available on request. The Company plans to develop a broad based product line to penetrate the market.

The Company intends to use a combination of employees and distributors for marketing its products. The Company founders have extensive relationships with major prospective chain stores and distributors, which should facilitate marketing. The Company has also been developing distinctive packaging and logos to achieve brand recognition for its products.

The Company projects that sales and profits will be as follows, all as further detailed in more extensive projections and underlying assumptions available upon request: