Business Development Firm

BUSINESS PLAN FOR NKR CONSULTING

8444 Temas Park Road
Raleigh, North Carolina 27601

This plan raised over $500,000 in seed money for NKR Consulting. The firm operates as a vertically integrated branding, marketing, and business development solutions provider. Its primary services include media planning, media buying, creative services, and web design. NKR focuses on serving early-stage Internet and technology companies, traditional economy businesses seeking to expand their presence onto the Internet, and Internet "orphans" - Internet companies that have been abandoned by investors.

• BUSINESS OVERVIEW
• OBJECTIVES & STRATEGY
• COMPANY & SERVICE OVERVIEW
• CURRENT CLIENTS
• BUSINESS STRATEGY
• MANAGEMENT
• PROJECTED PROFIT & LOSS

BUSINESS OVERVIEW

NKR Consulting, Inc., is a privately held North Carolina corporation, which was formed in April of 2000 as an LLC and subsequently converted to a C Corporation. We have offices at 8444 Temas Park Road, Raleigh, North Carolina. We are considering opening offices in Orlando, Florida, and in Austin, Texas, to attract and service clients.

NKR Consulting (NKR) currently operates as a vertically integrated branding, marketing, and business development solutions provider. We provide business planning, strategy, and branding execution for our clients, including media planning, media buying, creative services, and web design. Clients may benefit from the complete suite of services or choose the offerings that best fit their needs. The business concentrates on providing these services to early-stage Internet and technology companies, traditional economy businesses seeking to expand their presence onto the Internet, and Internet "orphans"—Internet companies that have been abandoned by investors.

The company's services are becoming increasingly valuable, and it continues to attract clients with its ability to provide innovative outsource solutions through its unique combination of business disciplines and strength of vendor/alliance relationships.

Early on, management identified a significant opportunity to provide innovative branding solutions. To achieve this goal, we have dedicated resources toward the identification of highly complementary technologies and vendors that will constitute the basis for our migration from our current "analog" branding services practice to a knowledge-powered, web-enabled "digital" solution for marketing-related services. Through these efforts we have identified these targets, focused our efforts, and gained very favorable agreements that we believe will deliver the technology mechanism for the business to evolve into a global provider of web-enabled marketing solutions.

Upon funding, the company will initiate the integration of Internet-enabled marketing solutions that will power our current services with an innovative format that utilizes knowledge management technology in a new way. Although knowledge management has been used in the IT industry and within the management consulting world, it has never been deployed in a marketing or branding arena. Within our current business, applications of the system are limitless. We will use the system for the re-purposing of market research, industry analysis, audio and video presentations, and text, financial data, legal documentation, anything related to the storage, retrieval, and archiving of intellectual and creative assets.

The time, cost, and risk of integrating these systems is significantly mitigated by a plan that incorporates OEM license agreements from complementary technology providers. These superior technologies, currently in existence, would significantly benefit from OEM relationships aggregated under an NKR-branded, web-enabled, open technology platform. The branded platform will operate globally utilizing a revolutionary Palladium Info Management (PIM) system.

The PIM system technology was originally developed by a Japanese technology firm and later readied for market by a major international computer firm. The company has a unique opportunity to leverage a valuable and extensive menu of MJ Computers technologies through a very favorable license entered into by the PIM developer, IdeaDigit Inc. (IDI) of San Francisco. The basis of the license provides global, unlimited use of the MJ technology to IDI—a unique agreement by MJ regarding its product licenses. The PIM system will provide a web-enabled technology overlay to all of the marketing and branding related technologies combined under the OEM license program.

OBJECTIVES....