Public Relations Firm

BUSINESS PLAN

SHP & ASSOCIATES BUSINESS COMMUNICATIONS

757 N. Main Street
Morgan MI 48104

April 1, 1987

This business plan is for a public relations firm offering both traditional and non-traditional public relations services. It features highly developed goals, strategies for networking, a detailed discussion of the competition in the area, and comments from experts in the field.

• PURPOSE
• EXECUTIVE SUMMARY
• COMMENTS ON THE MARKET
• THE OPPORTUNITY
• THE MARKET
• DEFINITION OF THE BUSINESS
• OBJECTIVES, GOALS AND STRATEGIES
• COMMENTS ON THE BUSINESS
• HISTORY
• MANAGEMENT AND BOARD OF ADVISORS
• COMPETITION
• COMMENTS ON COMPETITION
• PLAN FOR DEVELOPMENT
• POTENTIAL WEAKNESSES OF THE BUSINESS
• ADDITIONAL RESOURCES
• FINANCIAL INFORMATION

SHP and Associates serves the needs of companies for quality business communications. It has the ability to help clients formulate and enunciate their information to important audiences in a controlled and professional manner. Its principals are practiced business professionals and communicators. Its associates are able business analysts, writers, trainers, designers and graphic specialists.

PURPOSE

This Business Plan indicates that the principals and those associated with the business have defined the business as well as possible using available information and judgment. Further, that they have thought through the issues and created practical, workable strategies; that they have reasonable, prudent and achievable goals; and that they have a realistic assessment of the probability of success for the business and a sound plan to build it.

This plan is to be a living document that we will revisit regularly, especially in the first year of development.