Business Plan -- Barbeque Restaurant

Restaurant

BUSINESS PLAN BUTCHER HOLLOW BAR BQ
________________________________________
1020 Allen Ave.
St. Louis, Missouri 63104
________________________________________
The proprietors of this new restaurant plan to take advantage of their market research, which indicates there is a great interest and very little competition in a specific area of St. Louis for a barbecue restaurant.
________________________________________

• EXECUTIVE SUMMARY
• THE COMPANY-PRESENT SITUATION
• OBJECTIVES
• MANAGEMENT
• PRODUCT DESCRIPTION
• MARKET ANALYSIS-CUSTOMERS
• COMPETITION
• RISKS
• MARKETING STRATEGY-ADVERTISING, PROMOTION & PUBLIC RELATIONS
• PRICING & PROFITABILITY
• SUMMARY & USE OF FUNDING
• FINANCIAL PROJECTIONS
• ADDENDUM
  

EXECUTIVE SUMMARY

Butcher Hollow Bar BQ will be an eat-in, carry-out restaurant, specializing in evening and weekend leisure dining. St. Louis is recognized as one of the prime barbecue markets in the country. The Soulard neighborhood, future home of Butcher Hollow, is known as one of our area's most popular and successful nightlife hubs.

What makes Butcher Hollow Bar BQ special as a business proposition? New restaurant openings are known to be risky. What have we done to neutralize these risks and assure success?

First, we have identified an unfulfilled market for our exceptional product. Careful research has demonstrated a 66% positive response by a representative sampling of our primary and secondary geographical markets. We have learned that people living in Soulard and Lafayette Square, or within reasonable driving distance, would patronize a good eat-in or carry-out Bar BQ restaurant in Soulard if one were available. Further research of the population demographics of this area reveals a lifestyle most conducive to eating out often, as frequently as three times per week.

Management has also identified a very viable commuting market that frequents the Soulard area, availing themselves of the many attractive restaurants, bars, and bistros. These customers travel there from downtown employment, stadium events, and....