Business Plan - Gourmet Foods

Gourmet Foods Company

BUSINESS PLAN GOOD EARTH FOODS COMPANY
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1705 Stubbleton Road
Bismarck, North Dakota 58502
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People are smarter about the foods they eat these days, and more consumers have turned to organic food products for personal health and reasons of quality. The Good Earth Foods Company will provide high-quality organic foods and ready-made convenience items for people who are too busy for complex food preparation but who care about what they eat.
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• EXECUTIVE SUMMARY
• STATE OF THE INDUSTRY
• MISSION
• MARKETING STRATEGY
• COMPANY FOUNDER PROFILE
• FINANCIALS
  

EXECUTIVE SUMMARY

Introduction

Good Earth Foods Company has formed to meet the growing demand for unique, organic, partially prepared, specialty convenience foods.

Good Earth Foods is initially focusing on the development, production, and marketing of dry spice products, which is detailed in this document. Other food product development opportunities will be addressed in future amendments to this business plan that will provide additional profit with expanded market share.

Good Earth Foods has retained legal counsel and has developed a business relationship agreement with a volume food manufacturer to partner with in ongoing business operations. In addition to establishing a relationship with a food production producer, Good Earth Foods has sought out and secured professional services firms to evaluate, validate quality, and longevity of products and product life cycle. These additional professional services will allow Good Earth Foods Company to ensure food quality compliance with state, federal, local, and industry group certifications.

Our line of products will conform to the guidelines established by the California Organic Foods Act of 1994.

STATE OF THE INDUSTRY

The organic and gourmet convenience foods market in the U.S. and Canada is emerging at an accelerating rate.

Organic foods, gourmet convenience products, and partially prepared specialty items, once a novelty, have grown to become an integral part of the overall consumer shopping environment. This serves to indicate a consumer's commitment to personal health, quality food consumption, and intelligent shopping.

Consumer expectations for food convenience and high quality food products is rapidly "pushing" old-line food manufacturers into new exciting food trends and convenience areas.

The consumer food industry is quickly becoming ready for mass market, customized, organic food products.

MISSION

GEFC is characterized as....