Business Plan - Dollar Store

Dollar Store

BUSINESS PLAN DOLLAR DAZE
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3535 Lincoln Plaza Drive
Dayton, Ohio 45402
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Dollar Daze is a business specializing in general merchandise. The store has access to the purchasing power of buying centers offering merchandise at prices 10 to 30 percent below wholesale with immediate delivery and low to no minimum orders. These centers are well stocked and prepared to meet the increased demands of the peak selling seasons. Our mission is to provide the Dayton area with a wide variety of quality general merchandise generally priced at one dollar, in a clean and friendly atmosphere.
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• EXECUTIVE SUMMARY
• COMPANY SUMMARY
• PRODUCTS
• MARKET ANALYSIS SUMMARY
• STRATEGY & IMPLEMENTATION SUMMARY
• MANAGEMENT SUMMARY
• FINANCIAL PLAN
• APPENDIX
  

EXECUTIVE SUMMARY

Dollar Daze is a business specializing in general merchandise. It will be located in the brand-new Town Square Plaza, which is in a high traffic area. The space will be next to Nicky's, a café and bakery. The space is easily accessible and provides ample parking for its customers. The space is visible from all points within the center itself as well as the traffic from Martin and Washington Streets. The business is a retail establishment selling current dollar variety merchandise at retail. The majority of the merchandise is priced within a one-dollar price range, thus attracting the widest possible range of customers.

Dollar Daze has access to the purchasing power of buying centers offering merchandise at prices 10 to 30 percent below wholesale with immediate delivery and low to no minimum orders. These centers are well stocked and prepared to meet the increased demands of the peak selling seasons such as Seasonal Changes, Back-to-School, Holiday Needs, etc. Since delivery from these centers to the business takes only five to ten days, Dollar Daze is assured of a well-stocked store regardless of seasonal demands. Also, since these buying centers are able to deliver in such a short time, there is not a necessity to carry an extremely large inventory in advance of peak selling periods.