Planning a Corporate Event

With the right preparation, you can pull off a memorable event that will increase your company’s profile and reel in new business.

Whether your event is a groundbreaking for a new store, an anniversary gala, an annual employee recognition program, or a glitzy holiday cocktail hour, its success boils down to planning. Winging it risks catastrophe, so don’t consider undertaking a special event without resources for the planning process.

The sooner you get started the better, and no event planner would dream of plunging into anything without a detailed timeline.

Model your scheduling after this month-by-month countdown to make sure you’ve got everything covered.

Six Months Before

• After assessing what type of event you’re orchestrating and setting a budget, establish the specific location, date, and time, including associated details such as making deposits to secure the venue or signing contracts.
• Break down the event into core components, such as logistics and public relations, and assign tasks to individuals.
• Book catering or entertainment and consider your guest list and how guests will be invited.