Top 10 Internet Marketing Mistakes
- Poor partnering. Be very careful with whom you align yourself. Some spammers and spyware companies operate co-registration and affiliate programs that violate the CAN-SPAM act and other rules and regulations. Before you sign an agreement with any third party, investigate your potential partner and be sure they are operating above board.
- Giving users the third degree. If you are trying to interest customers in signing sign up for a newsletter or make a purchase, do not make them jump through hoops or answer a battery of questions. Each question you ask subscribers, beyond name and email address, will cost you 10 to 15 percent of your potential customers.
- Not using viral marketing. Having your customers market for you is very cost effective. From a simple ?forward to a friend? link to two for one offers to offline marketing on t-shirts and other accessories that your customers can wear, you can benefit by the use of viral marketing ? also known as "word of mouth" marketing in the offline world.
- Not collecting email addresses, To market successfully online, you need people to market to. Take every opportunity to collect email addresses from your visitors to create a permissioned list to continue marketing to your target audience.
- Spamming. Do not succumb to the temptation of spamming. Market via permissioned lists only. If you have any doubts or you are not sure whether or not you are spamming, do not send your mailing. Even one questionable mailing could be enough for you to get labeled a spammer by ISPs, which will make it difficult, if not impossible, for you to do email marketing in the future. Click here to learn more about staying on the right side of spam legislation.
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