Marketing Your eBay Business

Whether your eBay business is a sideline or a major sales channel for your company, a little marketing can go a long way. Because competition is so fierce, merely listing your products isn't enough: You need to do something to make them stand out.

Here are some of the many ways you increase the visibility of your listings. Fees vary for the various upgrades.

Featured Plus places your listing in the “Featured Items” section located at the top of all listing and search results pages. When you upgrade to Featured Plus, your item also appears in the general listings and search results, further increasing its visibility. EBay claims that Featured Plus listings are 28 percent more likely to sell than regular listings.

EBay Keywords bring more buyers to your listings by matching keywords to search terms on eBay. Bidders will see your banner and text ad when they search for a keyword you selected. For example, if you sell Nikon cameras, you can purchase “cameras” as a keyword so that any time a buyer searches for “cameras,” your advertisement will appear in the search results.

The eBay Gallery attracts attention to your listings by adding a thumbnail photo next to category listings and search results pages. EBay claims that on average, Gallery listings increase final prices by 11 percent.

Bolding your auction titles can draw additional attention to your listing when it appears in search results. EBay claims that on average, bolded listings see a 25 percent an increase in final prices. Highlighting, which adds a colored band to your auction title, can further improve the visibility of your item.