Overcome Cold-Calling Jitters

Try this. Change what you are focusing on, which is you. While many people would say that the selling process is about the client, they wind up making it about themselves. Just look at some of the limiting beliefs that contribute to your reluctance to selling or prospecting; think of all the fears or reluctance you experience when it comes to cold calling.

After all, if you are making the process about you and are concerned about your performance, then how are you ever going to capture someone's interest when all of your energy, concentration, and attention is being directed onto you rather than focused on the prospect?

Instead of thinking "What do I need to do to earn their business?" or "What's in it for me?" or "I could really use another customer; what do I need to do to come across the right way?" ask yourself, "What value can I deliver?" or "How best can I support this person?" or "What difference can I make for them today?"

Once you change your focus, attracting new clients then becomes the natural byproduct of your selfless efforts and good intentions.

About Keith Rosen, MCC — The Executive Sales Coach
Keith Rosen is the executive sales coach that top corporations, executives, and sales professionals call first. As an engaging speaker, Master Coach, and well-known author of many books and articles, Keith is one of the foremost authorities on coaching people to achieve positive change in their attitude, behavior, and results. For his work as a pioneer and leader in the coaching profession, Inc. magazine and Fast Company named Keith one of the five most respected and influential executive coaches in the country.

If you're ready for better results quickly, contact Keith about personal or team coaching and training at 1-888-262-2450 or e-mail info@profitbuilders.com. Visit Keith Rosen online at Profit Builders and be sure to sign up for his free newsletter The Winners Path.